Corporate membership has helped the Rotary Club of Melbourne, Victoria, Australia, attract senior business leaders.
By Robert Fisher, Rotary Club of Melbourne, Victoria, Australia
As the first club chartered in Australia, we have a membership of around 250 people. We had two ‘champions’ who were keen to introduce corporate membership. Over several years, they sought acceptance of this category in the upper layers of Rotary, and eventually were given the go-ahead to try it as part of a pilot project in 2011.
Motivators
We saw corporate membership as a way to uphold our club’s long tradition of attracting the most senior members of Melbourne’s business community, and tap into corporate networks to use their expertise to enhance our social programs. It was our belief that we could achieve significantly greater impact by getting entire corporations involved. We are able to offer them access to a highly respected service organization, and opportunities for their staff to put in volunteer hours and engage in projects.
Five years on
We currently have 17 members from six corporations. RI, district and Rotary Down Under dues are paid for each corporate member as if they were ordinary members. We aim to have just one corporate partner per industry or field. …read more
Source:: Rotary International Blog
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